LAST AUTO NEWS – TOYOTA OFFERS CASH-BACK REBATE ON PRIUS
Last Auto News –
It is, perhaps, the final assurance that the automotive apocalypse is aloft us: a cash-back action on the Toyota Prius. Granted, it isn’t abundant of an action — a $750 rebate. But if auto sales comatose in 2008, the Prius seemed immune.
But the accepted sales bead affects every model, and Toyota’s antecedent incentives haven’t brought the company’s sales aback to accustomed levels. Jalopnik notes, “Toyota wasn’t Saved By Zero but rather imperiled by a 36.7percent bead [in sales] in December 2008. Instead of absorption on 0 percent financing, Toyota is traveling to put added money on the barrel,” application cash-back rebates instead of costs to allurement new barter into showrooms.”
Toyota may accept fabricated this move acquisitive that banknote rebates will allurement added barter than 0 percent financing, but from the buyer’s standpoint, interest-free costs generally beats a banknote abatement in the continued run.
This annular of rebates will cover the $750 action on the 2009 Prius – which, we should agenda will be replaced with an all-new 2010 archetypal that is larger, faster off the line, and achieves bigger gas mileage.
Toyota hasn’t offered an allurement on the Prius in added than a year. At one point, during a summer of $4 gas, they were affairs about as fast as Toyota could unload shipments of the new cars, which are congenital alone in Japan — Toyota had beneath than a two-day accumulation of the cars in North America. That meant dealers could advertise the Prius for abounding price, assured that if they anesthetized on a chump who capital to pay less, a client chump accommodating to pay abounding amount would arise soon.
Dealers in some areas are alms their own discounts above what Toyota has offered. Automotive News letters that Florida banker Earl Stewart “has been alms his own banknote rebates of $2,000 on the top-of-the band Prius and $1,200 on the abject model.” Stewart tells AN, “It’s no best a seller’s bazaar for the Prius. We charge to amusement the Prius like a Camry.”
That Camry, by the way, is aswell beneath big-ticket now. The non-hybrid adaptation now carries up to $1,500 in rebates. The Corolla carries the same. Slower-selling models like the Tundra full-size barter backpack up to $4,000 rebates. This allurement affairs ends February 2.
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