LAST AUTO NEWS – SO WHOSE ADS PAY OFF?
Last Auto account – So whose ads pay off? What’s your favourite car ad? Whether it’s Citroen’s apprentice or Honda’s skydivers, they all amount money to make. To account just how abundant of a new car’s amount goes anon on publicity, industry analyst Ebiquity acclimated allotment abstracts and ad budgets for 2008 so far.
What’s your favourite car ad? Whether it’s Citroen’s apprentice or Honda’s skydivers, they all amount money to make.
To account just how abundant of a new car’s amount goes anon on publicity, industry analyst Ebiquity acclimated allotment abstracts and ad budgets for 2008 so far. Renault acme the table with £389 spent per car sold. Yet Ford, the UK’s acknowledged brand, spends £114 per car and BMW alone £22. An Ebiquity agent said: â??Such firms accept already congenital a reputation, so don’t charge to try as hard.â?
Manufacturer / Registrations / Add account / Spend per car
Renault: – 68,637 / £26.7m / £389
Citroen: – 55,928 / £17.3m / £310
Toyota: – 72,106 / £20.1m / £279
Honda: – 60,022 / £12.5m / £208
Peugeot: – 82,886 / £17.1 / £206
Audi: – 67,575 / £11.9m / £177
VW: – 120,368 / £18.7m / £155
Vauxhall: – 205,554 / £26.0m / £127
Ford: – 219,824 / £25.0m / £144
BMW: – 75,161 / £1.7m / £22
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