LAST AUTO NEWS – REPORT: HYUNDAI MAY SPIN OFF GENESIS LUXURY BRAND
Last Auto News –
The Hyundai Genesis, the affluence auto afresh called the 2009 North American Car of the Year, has no cast on its foreground grille. That may be added than a administration quirk..
Ward’s Automotive reports, “Hyundai Motor America President and CEO John Krafcik imagines a day if the Genesis affluence auto and accessible auto abound from nameplates to a bonafide brand.” Speaking to a accumulation of journalists in New York, Krafcik explained, “It would be like Lexus.”
Autoblog comments, “The Genesis calendar is in its apprentice accompaniment at this point, but it holds promise. The Hyundai Genesis auto has its architect accomplished on affluence competitors like the Lexus GS, while the Genesis Auto acutely places a exceptional on action over luxury.” Meanwhile, “Hyundai’s high-end, home-market Equus sedan, displayed for the American admirers in New York over the endure week, looks accessible to attempt with the LS460 in agreement of admeasurement and amenities, while costing bags of dollars less.” The Equus is not currently planned for the U.S. market, but “could access stateside aural 2-3 years.”
Hyundai does not plan to body abstracted dealerships for its affluence lineup. “That would be the a lot of big-ticket way to go,” Krafcik told Ward’s. “Instead, Krafcik would like to see a calendar of Genesis models aural absolute Hyundai dealerships but sectioned off in their own area. He calls it a about-face on the Scion strategy, area Toyota co-locates its youth-oriented cast in Toyota dealerships, or agnate to Mercedes-Benz affairs its ultra-luxury Maybach models in its stores.”
The aggregation would ultimately like to body a arrangement of affluence dealerships affairs models beneath a altered badge, he said, but “Sectioning off the brand, that’s the Holy Grail.”
If you’re in the bazaar for a new car, analysis out the U.S. News rankings of this year’s best cars as able-bodied as this month’s best car deals.
Related with this news LastAutoNews.com's other car news
