LAST AUTO NEWS – RATING THE AUTOMAKERS' SUPER BOWL ADS
Last Auto News –
Ed McMahon, MC Hammer, Mr. Potato Head, Coke-stealing bugs and talking flowers were all there, but something was audibly missing from the Super Bowl adds this year. Three things, actually.
Edmunds Inside Line notes, “General Motors, Ford and Chrysler accept continued been above players in the Super Bowl bartering game,” but not this year. “The amount of ads at the NFL’s big game, advertisement on NBC television, is up to $3 actor for a 30-second spot. It’s not hasty that the Detroit automakers, aggress by austere banking problems, ability accept to economize, admitting the predicted 100 million-plus admirers who would accept apparent their ads.”
That doesn’t beggarly automakers were absolutely absent from the festivities, though. Several adopted brands fabricated an effort, but according to USA Today’s Ad Meter, which ranks the commercials according to the opinions of a console of viewers, the car ads abundantly flopped.
Only one was agilely successful. Audi showed up with action-movie brilliant Jason Statham as a car bandit who mysteriously never ages admitting a 30-year career burglary German affluence rides. He steals a Mercedes in the ‘70′s, and a BMW in the ‘80′s, but never escapes his pursuers until he steals today’s supercharged Audi A6. The message, according to Jalopnik: “Yeah, these added German guys were air-conditioned once, but we’re what’s accident now.”
USA Today’s console rated it 12th. It alone went decline from there.
Hyundai accustomed the actuality that its Genesis afresh won North American Car of the Year with a atom area rivals badmouthed the car. That atom rated 47th in USA Today’s survey. In a attenuate attempt at calm automakers, the Detroit Free Press notes, “there were no American automakers abutting in the histrionics” criticizing the Genesis. “At atomic the Detroit Three weren’t portrayed behaving badly,” but it can’t be a acceptable assurance that the Korean aggregation no best sees a charge to attempt with them.
Another bomb was Toyota’s Venza ad. Kicking Tires explains, “Using what could be the strangest automotive tagline back ‘The Fit is Go,’” Toyota ran an ad allurement admirers “are you Venza?”
Apparently, we’re not. USA Today’s console anticipation that was the 48th best ad out of 50.
But Hyundai brought up the rear, agreement 49th with its “commitment” ad. That spot, according to Edmunds Inside Line, “describes the Hyundai Assurance plan,” which allows buyers to acknowledgment their new Hyundai if they lose their job in the aboriginal year they own it, “and ends with the line: ‘Maybe charge isn’t so alarming afterwards all.’”
It’s an absorbing offer, but a arid commercial. With U.S. automakers on government-sponsored activity support, it was apparently a acceptable accommodation for them to sit out the big-ticket annular of bartering this year. But let’s all achievement the auto industry recovers in 2009, so we can see something added absorbing appear Super Bowl XLIV.
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