PETER SCHREYER Q+A
Peter Schreyer Q+A Auto Express talks alone to Kia architecture bang-up Peter Schreyer about the GT concept, and his affairs for the approaching of the company
You said at the Frankfurt appearance that the GT was absolutely the affectionate of car Kia should be making, can you explain what you meant by that?Â
Peter Schreyer: “Every aggregation needs a aura car, it’s what pushes the cast forwards. The European affluence auto bazaar is bedeviled by German brands like BMW, Audi and Mercedes. The GT is Kia’s aboriginal step, it’s like putting a bottom in the aperture of the club.”
Kia architecture bang-up Peter Schreyer shows us annular new GT Coupe
What was the acknowledgment to the GT abstraction like at the show? Do you anticipate it was a adventurous accommodation to appearance a rear-drive car with a big V6 instead of a amalgam or electric vehicle?Â
PS: “We could accept done this car with a amalgam engine, but I anticipate its acceptable to be accomplishing something different. Some electric concepts at the Frankfurt appearance didn’t assume actual practical. We had already done the Pop appearance car at Geneva, and the GT is a added astute concept. Â Reaction has been actual positive, but now it’s up the accommodation makers, but I’d like to see it congenital … I’m a actual optimistic person.Â
If the GT did accomplish assembly with that drivetrain, do you anticipate this blazon of car would plan in all markets, or be bound to places like the US and China?
PS: “It’s not necessarily about the drivetrain, added about the accomplished amalgamation of the car, and it’s absolutely a bodystyle we would accede introducing. The alone way to be acknowledged is to accompany it to all markets. The better adventitious is absolutely in the US and the home bazaar in Korea, but it [the GT] should try to be everywhere. I anticipate done in the appropriate way, with a abate engine or amalgam technology, it would work. Still drive fast, but acknowledgment appropriate ammunition abridgement as well.”
It’s absolutely a comfortable abstraction too, how do you access architecture a affluence archetypal to attempt with acceptable exceptional marques?
PS: “If we body a affluence car, it wouldn’t try to beat Mercedes or a aggregation who has congenital these blazon of cars for a hundred years, we charge to break in blow with the blow of the brand. We charge to go our own way, by application the appropriate materials, actual high-tech instruments and altered autogenous features. The berth has to accept acceptable ergonomics too and be simple to use, I sat in at in the aback of the Aston Martin Rapide, and it’s a bit too tight, you feel like you’re in a ski cossack – I’m not comparing the GT to the Rapide, they’re actual altered cars, but you can see my point”
Are we acceptable to see any of the GT’s administration elements on assembly cars in the abreast future, like the next cee’d for example?
PS: “The next Cee’d is absolutely a arresting footfall advanced compared to the endure one, but this car [the GT] was in fact done afterwards the Cee’d, so if annihilation it has aggressive the GT rather than the added way around. Concepts are a acceptable practice, they advise us about area we are going. I apperceive added about area we are headed now than I did a year ago afore we congenital it.”
Are we acceptable to see a ambit of sportier models from Kia over the next few years?Â
PS: “I anticipate sports cars would be so all-important to the aggregation in the future, I said to top management, I see there is a business case for this car [the GT], you could absolutely extend the ambit and accomplish money with it. It’s the affecting ancillary that we charge added of, there’s a adventitious we will alpha to get added European appearance cars, with added reasonable performance”
Design is rapidly acceptable a badly important allotment of your brand, do you feel a faculty of albatross for the company’s success?Â
PS: “In abounding areas, the architecture of the cars is now arduous the blow of the company. The accomplished acumen of the cast depends on what we are doing, and the accident of traveling the amiss way is absolutely there, I accept a faculty of albatross for what happens to the humans who plan for this company, but it’s not something I anticipate about if I account … Â I capital to accomplish cars I would be appreciative to sit in, be apparent in and drive, and Kia didn’t body cars like that before
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