LAST AUTO NEWS – MIO'S PARENT BRAND BUYS MAGELLAN GPS
Last Auto News –
And again there were two.
As in, the third top affairs GPS cast in the United States, Magellan GPS, has been awash to Mio GPS’ ancestor company, MiTAC International Corporation.
According to Magellan’s columnist release, the aggregation has entered into a “definitive acceding to sell” its customer articles accommodation to MiTAC International Corp. in a transaction that should abutting Jan. 2009.
Although Magellan has continued been disturbing compared to Garmin and TomTom GPS in contempo years, its still has ample cast acceptance in the U.S, authoritative this accord a surprise.
CNET notes, “the aggregation has been apathetic to appear out with new articles and hasn’t been able to accumulate up with the big two in agreement of features, innovation, or support. Meanwhile, Mio has struggled with cast acceptance in the States.” Digital Trends blames the slower abridgement as a whole, acquainted that Magellan’s bazaar allotment in GPS sales has alone from 45 percent at its aiguille to just 15 percent in 2007.
Although MiTAC appears to be in a bigger position than some added GPS manufacturers, experts say it aswell has its plan cut out for them. The aggregation purchased Navman this time endure year, and alien both the Mio Moov alternation and Knight Rider GPS, but still sales aren’t decidedly profitable. GPS Business News in fact predicts this contempo alliance will beggarly the end for Mio. They write, “this accretion will be an important claiming for MiTAC. First, its accomplished accretion of Navman did not prove to be a absolute success, abnormally on markets were both Mio and Navman were present. … MiTAC’s administration will accept to bigger handle the alteration than what it did in the past.”
Regardless of which articles go adieu and which break for the continued haul, you should apprehend some amount shuffling. Check out our GPS reviews now to get up to acceleration on accepted appraisement for Mio and Magellan GPS.
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