LAST AUTO NEWS – HYUNDAI EQUUS: SIX-FIGURE HYUNDAI SEDAN COMING TO U.S.?
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Hyundai is on a cycle lately. Its superior array are up in J.D. Ability surveys. Its aboriginal able at a affluence car, the Genesis, won the North American Car of the Year accolade for 2008. Its Assurance Plus affairs adequate the cast from the coast sales that acquire devastated abounding rivals (in fact, both Ford and GM are now accomplishing their best to one-up the program). While the recession has punished added automakers, it has seemed as if Hyundai can do little wrong.
But Korea’s better automaker may be advancing to analysis its luck in a added austere way. Perhaps Americans can yield a Hyundai that rivals entry-level affluence cars seriously. But a Hyundai that rivals six-figure super-luxury sedans like the Mercedes-Benz S-Class and BMW 7-Series? A $100,000 Hyundai? Could such a affair possibly succeed?
Edmunds Inside Line is advertisement that, in a few years, we may acquisition out. “Forget what you’ve heard. The Hyundai Equus is advancing to the U.S.,” Inside Line writes. According to a “source abutting to the project,” Inside Line reports, “you wouldn’t be far off if you said the car was advancing to the United States. Our administrator wants it.”
The Equus is on affectation now at the New York Auto Show.
“With a amount tag starting at $96,000,” Jalopnik writes, the Equus “has a lot to acknowledgment for.” The super-luxury auto offers the aforementioned 4.6-liter Tau V8 begin in the top-of-the-line Genesis, “And a bigger adaptation clocking in at an even 5.0 liters (a admiration to addition “pony” car?) affable up about 420 HP.” The engines appear akin to an 8 acceleration automated transmission. Also included are, “Lane Departure Warning System, Vehicle Stability Management Arrangement and Pre-Safety Seatbelt System. Inside are all the apartment one would apprehend for activating Korean businessmen: leather, rear ball system, ability window shades, little pseudo-iDrive knobs foreground and back, table trays in the rear, kimchi bar – the works.”
We anticipate they’re badinage about the kimchi bar. But area $100,000 super-luxury cars are concerned, we can’t be sure.
The Equus is huge, Motor Trend reports, best than a Cadillac DTS. “The exoteric administration is safe and almost restrained, with alone a agilely adventuresome boneline breaking up the bodyside — anticipate a aggregate of Lexus LS460 and Buick Lacrosse.” The Korean-market Equus is acquainted actual softly, but “will be recalibrated to accord it the sportier, added European-oriented ride and administration it needs to attempt with Mercedes and Lexus.”
But could Americans acquire a $96,000 Hyundai? Perhaps Hyundai isn’t counting on that. Autoblog reports, “Hyundai knows it’s not accessible to bathe with the bang sharks of the affluence world, so it’s acquisitive to get the sticker afterpiece to $50,000″ afore bringing the car to the U.S.
The Genesis has been such a sales success, in part, because it brings luxuries from the apple of $50,000 sedans into the $30,000 range. The Equus could do the aforementioned a footfall down, brining super-luxury appearance down to the amount of affluence cars. Motor Trend notes. “The Lexus LS460 starts at $64,000, the BMW 7-series at $77,000, and the Mercedes S-class at $89,000. The Equus promises the size, the features, and a lot of of the achievement and clarification of the adorned Europeans at a atom of the price. That sounds like just the array of accord Americans like.”
If you’re in the bazaar for a new car, analysis out the U.S. News rankings of this year’s best cars as able-bodied as this month’s best car deals.
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