LAST AUTO NEWS – GM PLANNING SUPERBOWL AD
Last Auto Account –
Sure, we just had the aboriginal pre-season NFL bold yesterday, but as any drillmaster will acquaint you, it’s never too aboriginal to alpha planning a cruise to the Super Bowl. Just ask General Motors.
Joel Ewanick, GM’s carnality admiral of marketing, told Commercial Age that GM “will acknowledgment to the Super Bowl in 2011; that an ad attack will breach next ages for the Chevy Camaro; and that there’s a new tagline advancing for Cadillac, ‘The new accepted for the world.’”
As the aggregation comes out of its defalcation filing with several new products, GM is accretion its business budget. Automotive Account reports, “GM is accretion its advertisement spending to levels apparent above-mentioned to its defalcation filing.”
“GM hasn’t advertised during the Super Bowl back 2008, but will be authoritative a acknowledgment actualization as it continues to ambit itself from its 2009 defalcation filing. Ewanick bootless to acknowledge what specific affairs GM has for the big game, but did acknowledge all commercial would circumduct about the Chevrolet brand,” writes Left Lane News.
For consumers, the added banknote GM is spending on business will beggarly added commercials — but afresh again, that will aswell beggarly added acknowledgment to GM products. Still, “Exactly if these new business efforts will alpha bustling up on our TV sets is still to be determined,” writes Autoblog.
If you’re in the bazaar for a new car –and don’t charge to delay for GM to alpha business to you — analysis out the U.S. Account rankings of this year’s best cars as able-bodied as this month’s best car deals.
Find this adventure interesting? If so, amuse bang “Buzz up” to let us know.
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