LAST AUTO NEWS – GM NAMES NEW HEAD OF CADILLAC
Last Auto News –
Autoblog reports, “You apperceive how Bob Lutz says that Accepted Motors will be design-driven traveling forward? It looks as if he wasn’t kidding. Later today, GM will formally advertise that accepted North American architecture arch Brian Nesbitt will accept a new and actual altered role as the accepted administrator of the Cadillac division..
Nesbitt is a artist best accepted for creating the Chrysler PT Cruiser — and GM’s acknowledgment to it, the Chevrolet HHR. He abutting GM in 2001 as architecture administrator of GM Europe, and in 2007 became arch of North American Design, according to Left Lane News.
The Wall Street Journal says, “Mr. Nesbitt, accepted as a active and absorbing baton who is carefully associated with GM Vice Chairman Bob Lutz, will yield over Cadillac Aug. 1, according to GM agent Terry Rhadigan. The move is one of several administration changes GM Arch Controlling Fritz Henderson will accomplish at the alpha of the month.” The Journal aswell notes, “In contempo years, GM’s cast chiefs about had a accomplishments in sales and marketing. Mr. Lutz, however, was afresh appointed arch of GM’s business efforts and is searching to added carefully adjust the disciplines of artefact conception and business at the company.”
The New York Times adds, “It has been acutely attenuate for designers – even top admiral in architecture – to move into added controlling positions in the auto industry. Tom Gale, Chrysler’s broadly admired arch of design, was discussed for several years as a abeyant top executive, even arch executive, but never fabricated the move.”
Cadillac has afresh acquired some cogent creditability with its award-winning CTS sedan, and anew alien 2010 SRX crossover. It’ll be absorbing to see if the brand’s renaissance continues beneath Nesbitt.
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