FERRARI ANNOUNCES ‘TAILOR MADE’ SERVICE
Ferrari announces ‘Tailor Made’ account Denim-clad California is one archetype of how new account will acquiesce owners to clothier car
Owners searching to accomplish their Ferrari a little added absolute will anon be catered for by a ‘Tailor Made’ programme.
The new account will be apparent at the Frankfurt Motor Show in September, and will action buyers about absolute customisation. A account from Ferrari said: “This avant-garde programme enables audience to actualize an alone car, application absolute and different materials, colour and trim with the abutment of a committed team, as if it were a bespoke suit.”
At an centralized banker meeting, Ferrari showcased examples of what was possible, including a matt dejected California complete with analogous admixture auto and a denim and covering interior. This one-off archetype belongs to Lapo Elkann, administrator of cast advance at Fiat.
Ferrari aswell displayed images of a 458 Italia complete with ablaze orange covering seats, as able-bodied as an FF accomplished in the acclaimed white and dejected of John Surtees’ 1964 Formula One championship-winning car.
Porsche and Bentley action agnate programmes, acceptance drivers to specify different acrylic jobs and autogenous trim colours.
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